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Unsmoke Canada and The Great Outdoors Fund Expand Grant Program to Tackle Litter in Communities Across Canada


Wednesday, 30 March 2022 08:00.AM

- Applications are now open for the 2022 grant program.
- Unsmoke Cleanups have supported nearly 1-million volunteers across the country. -


The Unsmoke Canada Cleanups grant program has been expanded to support more non-profit organizations tackle litter cleanup projects in communities across Canada. In 2022, $90,000 will be pledged in grants.

Unsmoke Canada and The Great Outdoors Fund encourage non-profit organizations with a connection to nature, outdoor recreation, outdoor conservation, health and wellness, volunteer engagement, and/or community service to apply for the grant. Interested organizations can apply here.

Established in 2020, Unsmoke Canada Cleanups is a grant-giving program between Unsmoke Canada and The Great Outdoors Fund. In the two years since launch, funding has been provided to more than 30 different organizations. Close to 1-million volunteers have participated and, collectively, invested roughly 10.5 million hours in cleanup projects. The program has positively impacted local communities in every province with more than 4-million pounds of litter cleaned up as well as nearly 800,000 cigarette butts collected and recycled – one of the most littered items in Canada.

To apply for the grant, please visit: http://unsmokecanadaclean.../. The deadline for applications is April 29th.

Quote: Jeff Gaulin, Director, External Affairs, RBH

• We all have the ability to make a positive impact in our communities. One of the tangible ways Unsmoke Canada is doing that is by bringing awareness to an issue that affects all of us – litter – and empowering people and organizations to solve the issue in their communities.
• One of the most littered items in the world is cigarette-butts and, with this grant program, it provides an opportunity to bring forward the conversation about littering and, more specifically, cigarette-butt littering so that we can combat it together.
• As we work towards and achieve our vision of a smoke-free Canada, soon there will not be any cigarettes to litter.
• It's been wonderful to see the engagement and participation from Canadians right across the country with nearly 1-million volunteers supporting cleanup efforts in their communities.
• The incredible response that we've seen led us to increase the investment this year and provide even more support for non-profit organizations.
• We're encouraged to see the change that Canadians can make when coming together.

Quote: Lori McCullough, Founder and CEO, The Great Outdoors Fund

• 2022 is the third year of the Unsmoke Canada Cleanups program. Each year we watch with amazement to see the reaction and participation from Canadians right across the country.
• This year we will be awarding organizations nearly $100,000 and are looking forward to seeing the impact that can be made nationwide.

SOURCE: Rothmans, Benson & Hedges Inc.