Don't miss a moment this holiday season with the new PC® Insiders Collection

Wednesday, 12 December 2018 04:25.PM

Study shows that Canadians want to prepare a meal that creates holiday memories, but don't want to miss out on the special moments

(Brampton, December 12, 2018) - The holidays are approaching and although it’s the most magical time of the year, it can also be the most stressful one. With almost half* of Canadians preparing to entertain 10 or more people this holiday season, Canadians can find themselves struggling to balance the time spent in the kitchen making meals, with the time spent with family and friends, making memories.

Hosting these gatherings can take a lot of time and energy. According to a recent survey conducted by Loblaw Companies Limited*, 62 percent of Canadians would rather spend less time prepping, and more time enjoying. Now more than ever, we want our holiday meals deliciously simple.

“We know Canadians are looking to the President’s Choice® brand to help them make meals and memories this holiday season,” says Kathlyne Ross, Vice President of Product Development and Innovation at Loblaw Companies Limited. “The PC® Insiders Collection™ does just that with mouthwatering morsels, like our new PC® Meringata, that are simple to prepare and guaranteed to be crowd-pleasers at any party.”

Canadians look to President’s Choice®, one of Canada’s most trusted brands, for something new to serve and enjoy over the holidays. This year there is a wide variety of new products, as well as a collection of seventeen Must-Try and Must-Have items that compose the PC® Insiders Collection™. From delicious appetizers that you pop in the oven to sweet treats that you simply place on a platter, there are many easy to serve options to serve your guests, allowing more time for the things that really matter.

For more information about the new PC® Insiders Collection™ line of products and all of the recipes to make holiday entertaining easy for every occasion, visit pc.ca/insiders.

President’s Choice® products are available at Loblaw stores including: Loblaws®, Real Canadian Superstore®, Zehrs®, No Frills®, Maxi®, Provigo® and other locations across Canada.


*A survey commissioned by Loblaw Companies Limited (methodology below)

About the Loblaw Companies Limited Survey:

From October 17th to October 18th 2018 an online survey of 1,525 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.


SOURCE: Loblaw Companies Limited

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