2019 IDS: Miele "Life Beyond Ordinary"


Tuesday, January 22, 2019 6:40:00 PM

2019 year for Miele is passes under slogan "Life Beyond Ordinary", which is a company's new global vision. And it is follows as Miele is a world's most trusted and desirable premium brand.

Visitors of the IDS19 Miele booth will not just talk about products but about entire experience that company offers.

As Yves Dalcourt, Miele Canada President, mentions, "As designers, architects and developers we want you will make sure, yes, you do have offer a quality productб and we do offer different designs for every aspect of your homes. And we also offer a very special service aftercare."

The Miele’s concept of the IDS19 booth is the "Life Beyond Ordinary". Company want to challenge consumers, designers, architecst to trade on "looking outside the box".

Miele just opened it's first ever concept experiece centre Miele Style at Toronto Yorkdale Centre shopping mall. At IDS19 company tried to "recreate some of that amazing food eating design", - said Karen Tang, National Director of IDS Canada.

IDS19 is proud to globally launch, make a world premiere of two Miele's products: MasterCool 2 Refrigeration and W1T1 Classic Laudry system.

Find out more about Miele premieres and "Life Beyond Ordinary" experience in a new NewCa.com video from IDS19 preview.

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