2020 IDS. Dreamland
Thursday, January 23, 2020 9:07:00 AM
Over the years, Caesarstone’s Designer Collaboration Program has continuously pushed the boundaries of experiential design with work from Snarkitecture, Jaime Hayon, Tom Dixon and more. Each designer collaboration has offered a forward-thinking
take on the versatile material. Going into its seventh year, the Program challenges the status quo of expected use of its product and celebrates its brand through partnerships with interdisciplinary designers from across the world.
This year’s collaboration will showcase Caesarstone surfaces through engaging and graphic installation by design celebrity and potter Jonathan Adler. Dreamland promises to transform Caesarstone surfaces into a surreal and ethereal free-floating fantasy. Visitors will walk through a heavenly cloudscape that showcases the versatility of quartz through a variety of colours and textures. Adler challenged himself to design a soft environment using Caesarstone, a material more often associated with straight lines and sharp angles.The exhibit will feature clouds, faces and ostrich feathers, in addition to neo-classical columns inspired by Caesarstone’s headquarters in the old Roman port city of Caesaria.
“We had such a fun time working with Jonathan for this year’s collaboration. He has an impeccable commitment to craftsmanship and luxury that we are so excited to bring to life with his creative and unique take on Caesarstone. His design is so inspirational and imaginative and really pushes the use of the product for all aspects of the home,” says Elizabeth Margles, VP of Marketing at Caesarstone North America.
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