IKEA Canada Collaborates With Mason Studio on Larger-Than-Life KALLAX Installation
Sunday, 15 October 2023 04:18.PM
- The IKEA Canada Open House Event spotlights the latest in life at home with curated design and home furnishing inspiration focusing on the past, present, and future of design. -
IKEA Canada is excited to welcome consumers to the first-ever IKEA Canada Open House Event hosted at renowned Canadian design firm, Mason Studio. The event celebrating life at home will be on display at Mason Studio's headquarters and Cultural Hub at 91 Pelham Avenue for consumers to visit October 13th – 15th from 10am – 4pm daily. At the conclusion of the exhibit, most product displayed will be donated to Furniture Bank, a Toronto based charity and social enterprise.
"The IKEA Canada Open House event draws on more than eight decades of design and innovation," says Bruno Dumas, Head of Commercial at IKEA Canada. "We look forward to welcoming visitors to this event that promises endless inspiration from playful installations, previews of upcoming collections, AI-powered experiences and more."
The IKEA Canada Open House Event will spotlight a larger-than-life art installation highlighting one of the brand's most iconic and coveted storage products, the KALLAX shelving series. The KALLAX shelving series which was designed over 40 years ago by in-house Product Developer, Börje Lindgren. Mason Studio has reimagined this legacy product in a dramatic scale that blends the lines between storage and contemporary design while featuring the IKEA brand's iconic blue and yellow colours.
"Incorporating the essence of IKEA's playful spirit and iconic products, we designed this exhibition to ignite discovery, interaction, and connection. As visitors enter our studio via The Gallery, they are invited to partake in playful experiences within the larger-than-life sculptures, reshaping the mundane into a whimsical journey," says Ashley Rumsey, Partner at Mason Studio. "The exhibition serves as an exploration of our dedication to reimagining everyday objects and spaces, with the ultimate aim of bringing joy to people's lives."
As IKEA celebrates the brand's 80th anniversary, it reintroduces carefully selected favorites from its design archive. The Nytillverkad collection connects iconic designs of the past with the dreams and needs of the present and future. The event spotlights the second launch of the Nytillverkad collection where the brand is showcasing '70s and '80s designs with product highlight including Niels Gammelgaard-designed SKÅLBODA armchair and JÄRLÅSA side table.
"At IKEA, we're proud of our heritage and want to celebrate it by bringing back some of our most iconic designs while integrating the latest technology and materials. The Nytillverkad collection blends classic designs with modern standards, and it is all about simplicity, functionality, bold expression, and playfulness – just like IKEA!" says Johan Ejdemo, Global Design Manager, IKEA of Sweden.
IKEA will also highlight how design and technology comes together through the recently launched AI-powered and digital experience, IKEA Kreativ. Visitors will be able to preview holiday collections such as the Scandinavian-folklore-inspired VINTERFINT collection and the AROMATISK collection designed to support the festivities around Diwali. Finally, visitors will experience a complete sleep sanctuary which highlights all six of the IKEA sleep essentials including: comfort, light, temperature control, air quality, sound control, and colour and furnishings.
Guests who visit the IKEA Canada Open House experience celebrating life at home can enter for a chance to win a $1,000 IKEA gift card and must be an IKEA Family member to enter.
SOURCE: IKEA Canada Limited Partnership