Food Waste In Canada Isn't Just Shocking, It's Downright Scary!

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Wednesday, 26 October 2022 04:28.PM

- HelloFresh is haunting the streets of Toronto with the launch of its Food Waste Graveyard -

HelloFresh is mourning the loss of food items that were gone too soon with the launch of its food waste graveyard. The pop-up activation located in Lawrence Park (55 Glengowan Road) symbolizes all of the wasted food "laid to rest".

GHASTLY FACTS ABOUT FOOD WASTE:

The average Canadian household generates 372 pounds of avoidable food waste each year. That's the equivalent of 31 (12 lbs) pumpkins per year.
In Canada, almost 2.2 million tonnes of edible food is wasted each year.

A FOOD WASTE GRAVEYARD

This local Toronto home will be the set of the graveyard, with tombstones that share relatable, spooky truths that are easy to digest. The Food Waste Graveyard will be open to the public from Friday, October 21st to Monday, October 31st.

Not scared yet? Canada's annual cost of food loss and waste is more than $1,700 per household. That's equivalent to that all-inclusive trip you've had your eyes on, or the laptop your child needs for school.

"We've all tried a new recipe that calls for ¼ cup of fresh cilantro. You buy it fresh, cook the dish and then are left with an almost full bunch of leftover cilantro that will likely end up unused and in the trash in a matter of days," says HelloFresh Corby-Sue Neumann, Director of Culinary for HelloFresh Canada.

THE FACTS ARE FRIGHTENING

One bunch of herbs may not seem like a lot, but it adds up. A recent study found that food waste across the country is costing Canadians in excess of $20 billion.1

"With pre-portioned fresh ingredients and easy recipes delivered straight to your door, HelloFresh offers Canadians tangible mealtime solutions that save 36% less food waste compared to the traditional way of shopping and cooking for dinner. Canadians that cook with HelloFresh not only do their part in reducing food waste, but they also save money in the process," adds Corby-Sue.

A recent survey, conducted by Dalhousie University's Agri-Food Analytics Lab, found that 40% of Canadians said they're trying to waste less food now compared to 12 months ago. The study also found that food waste reduction is the number one thing consumers are doing to cut costs.

SOURCE: HelloFresh Canada

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NewCa.com not affilite with HelloFresh Canada

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